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2010 Baking Industry Forecast

Published Friday, January 01, 2010

What a difference a year makes. At the beginning of 2009, optimism ruled the day. All the talk about the economy seemed to have the same refrain: wait until 2010. Things were going to start looking rosy again around the third quarter of 2009, but no later than fourth quarter 2009, and by 2010, we'd be well on our way to recovery. But at the onset of 2010, realism rules, and much of the previous optimism has dissipated. While it is true that the recession, as defined by negative growth of the gross domestic product ...

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