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Coupon clipping at all-time high

Published Monday, February 01, 2010

The country's recession may have officially ended in October, but consumers continued to shop frugally, driving coupon use to record-setting highs. According to Inmar, Winston-Salem, N.C., which tracks promotional transactions, coupon use in 2009 reached its highest levels since the company began tracking the numbers in 1988. In addition, for the first time in 17 years, customers used more coupons than in the previous year, redeeming 3.3 billion packaged-goods coupons, a 27 percent increase from 2008. “Freestanding inserts (FSIs) continue to make up almost 90 percent of coupon distribution, and over half of all coupons redeemed are from ...

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