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Time to get loud!

Published Friday, February 01, 2008

Soaring wheat and grain prices — a hot issue affecting bakeries from the tiniest independent retailer to the largest industrial bakery plant — is finally getting some media attention. The Wall Street Journal's Feb. 14th edition featured an article “More Grain Production Sought” that offers a good explanation of the conundrum we're in. You might want to have that article at the ready to help explain to customers why raising your prices is essential. The call for help is coming from across the baking industry. Retail bakers are screaming about it on RBA's “Baker to Baker” e-group. National ...

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