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Cake bakery expands and rebrands

Published Sunday, June 01, 2008

Elé Cake Co., West Carrollton, Ohio, shed a cumbersome company name and opened a 14,600-sq.-ft. commissary to give its sweet shop some much-needed breathing room. “Honestly, we were probably breaking every fire code imaginable in our old, 4,200-sq.-ft. location. The new bakery has given us room to spread out and the freedom to produce a lot more,” said Becky Lewis, co-owner. “Since we opened the new store in February, our sales have increased by 40 percent.” Lewis and partner Melody Richey founded A Taste of Elegance Cake Co. as a home business in 1997. In 2000, they moved ...

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