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Penton named International Baking Industry Exposition (IBIE) media sponsor

Published Monday, July 06, 2009

Penton Media, parent company of Baking Management and Modern Baking magazines, has been named an official media sponsor of the International Baking Industry Exposition (IBIE), to be held Sept. 26-29, 2010 in Las Vegas. “The media partnerships proved to be highly valuable in 2007, allowing IBIE to reach a broader audience and cost-effectively expand the scope and frequency of its direct marketing campaign,” said Rich Hoskins, IBIE committee chair and president of Colborne Corp. “Moving forward, the IBIE committee hopes to build on the solid foundation that’s been established to promote the exciting new features slated for 2010.” ...

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