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How Andrew's Pastries built customer trust

Published Thursday, May 01, 2008

Residents of Marion, Ohio, upon spotting a neighbor carrying a bright pink paperboard box, immediately recognize it as having come from Andrew's Pastries. The boxes and the bakery have become synonymous since Andrew Swartz opened his bakery in 1995. Yet Swartz takes no credit for scoring a marketing coup. In fact, pink was among the last colors he would have selected. Minding his available start-up cash, the then 31-year-old pastry chef was on the look-out for opportunities to minimize costs. “A local box manufacturer offered me a really sweet deal ...

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