Breadwinner transitions to retail baking

This fall, they opened Breadwinner, a retail store and cafe specializing in seasonal breads and gifts in Sandy Springs, Ga. They brought a dozen of the breads to Souper Jenny, an upscale Atlanta soup, sandwich and catering restaurant, to see how they would be received, and they sold out within a half an hour. The trio went on to sell 550 breads at Souper Jenny baking from their home double oven. The Malkonians devised clever names for their breads, Papa Don’t Peach bread and Frankly, My Dear, I Don’t Give a Cran cranberry orange bread for ...

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