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Bagel sales growth: slow, but sure

Published Wednesday, July 01, 2009

The bagel category represents the smallest of the four major breakfast bakery categories in supermarket in-stores at roughly 14 percent of total bakery sales. Donuts contribute 35 percent to breakfast, sweetgoods 32 percent and muffins 20 percent. Still, the bagel category is slowly growing, according to the Perishables Group. The market research firm, based in Chicago, compiles scanner data from the perishables departments of more than 16,000 stores nationwide, representing more than 62 percent of the national supermarket ACV share. This report includes the group's most current data, from the 52-week period ending Feb. 28, ...

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