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Muffins appeal to range of lifestyles

Published Tuesday, April 01, 2008

Time-crunched Americans are continually grabbing meals on the go, and breakfast is no exception. Bakery breakfast items comprised 22.1 percent of bakery department dollar sales per week per store in 2007, according to the Perishables Group Inc. This sales review, provided by the independent consulting firm based in West Dundee, Ill., includes results for Jan. 6, 2007 through Dec. 29, 2007, compiled from grocery stores nationwide, representing 63.5 percent of national supermarket ACV share. Representing 4.4 percent of bakery dollar sales, the muffin category ranks third in bakery breakfast items, behind donuts and sweetgoods. During ...

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